This weekend the first named storm in the UK, Abigail, is due to make landfall in Scotland. So why are we suddenly naming storms? First and foremost it makes it a lot easier for weather reporters to integrate with social media. After all, hash tagging a name makes it easier for us to keep track of the information regarding extreme weather events. By naming each large event they become distinct and thus memorable. After all who forgets the big named storms that have struck the United States? Katrina is, for me, a name that I won’t be forgetting for many more years. The UK’s new naming system will follow that of the US with the storms being named on alternating gender system so that the next large storm will be called Barney and so on.